The Speed of Change is All Around Us!

Introducing a revolutionary new generation of insurance that gives you improved cover, annual cash back, upfront premium discounts and a whole lot more!


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Advanced Cover

COVER FOR ALL HEART ATTACKS AND STROKES, ALSO GET COVERED FOR MORE CANCERS THAN ANY OTHER INSURER.

Cover Booster

IF THE ILLNESS HAS A BIGGER IMPACT ON YOU FINANCIALLY,  A UNIQUE BOOSTER INCREASES THE PAY-OUT BY UP TO 200% TO COMPENSATE.

Annual Cashback

ANNUAL CASH BACK OF £50 – £200 AVAILABLE . THE FIRST TIME THIS HAS BEEN OFFERED ON A LIFE POLICY.

Award Winning Cover Getting Wide Recognition

Cover a Broader Range of Illnesses

166 in fact. Even get payout on the diagnosis of early stage cancers on all parts of the body that other insurers won’t pay out  as they require surgery or invasive treatment.

Boost Your Cover Even Higher

100% payout on all conditions that a critical illness plan covers but with an added boost of up to 200% on conditions that have a long term physical impact

Upfront Premium Discounts

You can pay lower premioums in your first year between 5% and 40% subject to your plan term, they can stay low or reduce further if you look after your health

Isn’t it time for your protection to evolve to enhanced serious illness cover?

100% More Likely To Payout

  • More coverage than other insurers
  • Less Severe stage coverage
  • Earlier stage payout when you need it
  • Covers all heart attack and strokes
  • Can make mutiple claims

Vitality Premium Reduction

Unlike any other insurer on the market, you have the opportunity to reduce your premiums through a unique healthy living programme, Vitality.

Vitality Rewards

More rewards,  you’ll get other ways to get more from life. You can get free cinema tickets, discounts on holidays, mobile phone contracts and more – you’ll be spoilt for choice

“Insurance is an honest attempt to provide financial independence at a time when needed most. The mistake I made was to develop critical illness insurance to payout on the diagnosis of an illness….it should have been on its severity”
Dr Marius Bernard, Inventor of Critical Illness Cover

Increase your chance of a payout by 100% over a traditional critical illness plan

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